Calopus and Your Customers

Interact, Understand, Communicate...Secure lasting relationships with your students and partners

The ability to target, engage and track your interactions with past, current and future students is key to enhancing the reputation and success of your marketing, business development and executive management teams, and in turn, your University. Calopus takes the approach that success of any CRM and Events management solution is enhanced by its ability to integrate with all other corporate systems that perform activities on people and companies

The Calopus CRM was born from the requirements of our existing Calopus HE data integration customers. These customers all have different systems deployed within their intitutions, but similar requirements for tracking interactions with their students, staff and partners.

The Calopus HE CRM solution has therefore been designed with a middleware approach. The built-in data integration features allow golden source information on customers, internal staff and external contacts to be gathered from your existing University systems. The Calopus HE CRM then allows any person or company to be classified and profiled so that they can be included in events, marketing campaigns, conferences and open days.

Calopus can also be configured to identify key data changes within your existing business processes and ensure that the CRM records the details of that activity against the students involved. This can significantly enhance the overall effectiveness of your student support team as they have, in one place, the complete log of communications, processing events and notes for a student, including any supporting documentation.

The powerful and user configurable profiling features provided allow you to quickly enhance the information that you record in your HE CRM database. Those profiles can then be used to target events, product materials, competitions, surveys and marketing campaigns at the right people. New categories of profiling information can be quickly added.

You can define any number of relationship types between both organisations and people to ensure that your university business development team has all the relevant information about a contact and their relationship to you. Key Account managers can also secure communications with important or sensitive contacts.

Events of any size can be defined and managed. Calopus CRM will support small corporate meetings and hospitality events as well as full scale open days, exhibitions and conferences. All people involved in events management features are also automatically included in the CRM database.

The Calopus CRM has powerful bulk communication features that allow bulk correspondence by Email and SMS to any CRM population selection or event delegate list. These features are completely user driven.

As well as a powerful back office for event design and management, Calopus also provides the ability to configure on-line booking features, web payments and profile data capture screens. Look and feel can be completely tailored to your requirements using our drag and drop configuration tools that allow you to easily merge booking features into your University's branding.

All Calopus CRM and Events Management software features are Web Enabled.

Contact us to discuss finding your solution today. Alternatively, you can download information and a free trial version from our Resource Centre

The Calopus CRM was born from the requirements of our existing data integration customers. These customers all have different systems deployed within their organisations, but similar requirements for Customer Relationship Management.

Calopus HE ID Management allows you to group your students, staff and external partners into service groups that can provide access to control to online services and your restricted site locations.

Using Calopus Collaborative Workflow, many technologies and systems can be brought together into a single extranet administrative process, regardless of the size, location of the information or staff involved.

Calopus HE Portal allows you to quickly configure University branded interactive web applications that deliver student self-service, online event and conference bookings, surveys and profiled student specific content to the internet and intranet.